Small Business Twitter Growth Strategy – 30-Minutes a Day

Digital Marketing

by Super Admin 126 Views 0

Discover the small business Twitter growth strategy that I used to grow my company Twitter profile by 1500% over 9 months in just 30-minutes per day. Implement these 5 steps with consistency and care, and you can achieve the same.

Image for LinkNow Media's Twitter Analytics Account Overview

Most online marketing experts agree that staying engaged on social media is a critical component of any digital campaign. Posting 3-5 times each day and staying on top of replies, as many experts recommend, is no sweat for any company that has a dedicated social media team. But what do you do if you’re trying to manage a brand’s social media account on top of other responsibilities?

Many small businesses struggle with social media, simply because there are too many other high priority tasks that need taking care of first. That’s the position LinkNow Media was in last year when I took over managing our social media accounts. Our Twitter account was created in 2011, but we only had around 50-60 followers in the autumn of 2015 because our tweeting had been, to put it kindly, sporadic.

Between November 2011 and October of 2015, we posted at most 15-20 times per month, generally whenever someone at our small company thought to promote a piece of content we had created. Clearly, that wasn’t cutting it and we needed a small business Twitter growth strategy.

When I took over in November 2015, I knew I had to make some big changes. However, I had a lot of other responsibilities which meant I only had limited time to devote to social media each day. To save time, I developed a social media strategy that has enabled me to grow our follower count from 60 to nearly 1,000 with less than half an hour each day devoted to social media. Discover how to do the same thing for your business by reading on.

Explode your social media presence with this 30 minute small business Twitter growth strategy

1. Schedule your tweets

It goes without saying that tweeting throughout the course of a day will make it possible for more people to see what you’re sharing. But if you don’t have the time to sit on Twitter all day, what do you do?

YOU SCHEDULE YOUR POSTS!!!

I’m shocked by how many small business owners don’t take advantage of the ability to schedule posts. Every morning, I sit down and spend 20 minutes or so using Buffer to schedule my tweets for the day. Doing this allows me to complete the bulk of my social media work before most people in my office have even finished their morning coffees.

For a Small Business Twitter Growth Strategy, this image is showing how Buffer App Schedule looks within the Buffer dashboard

If you’ve been struggling to keep on top of your brand’s social media, scheduling can be a lifesaver. You can use a tool like Buffer, Hootsuite, or just use the scheduling option in Tweetdeck. Even the busiest people can find 20 minutes to schedule a few tweets.

2. Share Your Content, then Share it Again .

At LinkNow Media, we’re currently publishing one blog post each week. Whether you blog, create videos, or produce a podcast, sharing the content you create should always be apart of your small business Twitter growth strategy. This encourages engagement while driving traffic to your blog.

Until last year, we’d share each piece of content we produced just once, usually on the day it was published. But if you only share a piece of content once on a fast moving platform like Twitter, it’s going to get lost in the shuffle and a huge number of people who might be interested in it will never get the chance to see it.

Now, whenever I publish a new blog post, I schedule it to go out several times – usually twice the first day, two more times during that week, and then once per week for the next few weeks. This maximizes the exposure of your content without spamming your network, and you can schedule all these posts to go out in just a couple minutes.

3. Share Other People’s Content

Additionally, if you’re like us, you don’t produce nearly enough content to fill a social media schedule. I’ve found the best way to fill the schedule is to share great content from other creators.

Most of the 20 minutes I spend scheduling tweets in the morning is spent going through a list I’ve created of blogs that produce great content that is relevant to my audience. It took me a few weeks to put this list together, but now that I have it I can quickly find 3-5 pieces of great new content every single day to share with our audience.

This practice has two main benefits in regards to your small business Twitter growth strategy – establish yourself as a curator of great content in your niche, and the people who produce that content notice. We get a lot of retweets from thankful content creators, which exposes our Twitter account to their audiences, and in turn drives more traffic to our own content. It’s a win-win.

Image of how Twitter Sharing looks

4. Don’t be Lazy About Using Hashtags

There are a lot of experts out there advising people to minimize their hashtag use on Twitter. Despite statistics that say engagement drops if you put more than two hashtags in a single tweet, I’ve made the decision with our small business Twitter growth strategy, to not to limit myself this way… and it’s been paying off.

The reason why: Hashtags are the primary way that people who don’t follow you will discover your tweets . If you already have 100,000 followers, you probably don’t need to worry about hashtags too much – people will see and interact with what you’ve shared regardless of anything else you do. In this case, it makes sense not to waste characters on a bunch of hashtags. However, if you’re in a position like we were and you’re trying to grow your follower count, hashtags are your key to new audiences .

I’m not suggesting that you fill each tweet with as many hashtags as you can cram into 140 characters, but if there are hashtags that are relevant to the content you’re posting, don’t be afraid to include them. If you’re in online marketing, like we are, there are a wide variety of hashtags that see a lot of traffic. The more hashtags you use, the more people will see your tweets, and the better chance you have of connecting with people who will want more of your content. As long as you’re careful not to cross the line into looking like a spammer, you should be fine.

Images sharing How to Properly use Hashtags in Twitter

5. Follow & Interact with Other People in Your Industry

Whether or not you work in online marketing, there will be other people in your industry who are on Twitter. Some social media novices don’t want to follow other people in their industries, because they see this as endorsing their competition. However, connecting with other people in your industry on Twitter is one of the most effective ways of growing your own following.

Search for people you know, competitors, and industry experts, and interact with them . Follow them, like their tweets, comment, and retweet. People are naturally social creatures – many of them will follow you back and return the favor of your engagement by engaging with your tweets.

Personally, every time I post a link to someone else’s content, I include the author’s Twitter handle in the tweet, if I can find it. I also check in on my Twitter timeline 2 or 3 times throughout the day and scan for interesting tweets to retweet to our audience. Many of our most successful tweets exploded due to some attention paid to us by an influencer we’ve built a relationship with on Twitter, and every time this happens it’s followed by a big bump in new followers.

Conclusion: Anyone Can Build an Audience

This is obviously not the ideal way to work with Twitter. If this were a perfect world, I’d like to have a full time social media manager at my company who could spend all day optimizing our processes, sharing content, and engaging with our followers. However, like most startups, that’s not on the cards for us at the moment and a small business Twitter growth strategy was required .

Simply put, I had to find a way to squeeze a few minutes of social media management into a day jam-packed with other tasks. Fortunately, this process I’ve developed works like a charm; our audience has consistently grown every month since I implemented it, and these followers aren’t just random accounts. The vast majority are people in online marketing who find our posts valuable, and more and more we’re attracting small business owners who are interested in online marketing – the people who make up our customer base.

The most important takeaway from this is that “I don’t have time for Twitter” isn’t really an excuse. We’re now getting an enormous amount of value out of our Twitter account, and our growth is not slowing down. If we can pull this off while only investing half an hour in it each day, anyone can.

I want to know if you’ve managed to grow your own Twitter account under similar conditions. Do you have any other small business Twitter growth strategies that will help grow an audience with as little time investment as possible? If you attempt this strategy, let me know how it goes. Did you hit any snags? Let me know (where else?) on Twitter.

Lauchlin MacDonald is a blogger and digital marketer at LinkNow Media. He has a decade of experience in copywriting and editing, and spends way too much time on the Internet. He can be reached at lmacdonald@linknowmedia.com and @Lauchlin on Twitter.

Comments