Category : Marketing

by Super Admin - 5 months ago

Can SEO benefit local businesses?

Considering the international nature of the Internet, local business owners might well question the benefits of SEO for local enterprises. It is ineffective to focus on global outreach when the majority of your potential clients live in your town, c...

by Super Admin - 5 months ago

Making your site search engine algorithm change friendly

Making your site Search Engine algorithm change friendly Whilst web developers have no control over algorithm changes or updates, they can however make site amendments to offset any possible damaging effects and safeguard it against possible penalti...

by Super Admin - 5 months ago

How to run an effective Facebook campaign

Rules to an effective Facebook campaign Most successful advertising these days is undertaken online. Whether you choose Twitter, Facebook or some other social media site, it’s a good idea to have a plan in place before you start. Think seriously abo...

by Super Admin - 5 months ago

37 Lessons from a Career in Marketing

This week I celebrated my 37th birthday. I know, I know, I don’t look that old, thank you. But I am. My back and knees know it. Anyway, birthdays are a time for celebration and also reflection. With my name flashing in lights on the blog calendar, I...

by Super Admin - 6 months ago

Web Design Photography

Web Design Photography – Why good photography is vital for a new website Making a good first impression is perhaps the major challenge in any web design project. Get the homepage wrong and a potential customer will move on in the click of a mouse, b...

by Super Admin - 6 months ago

Why Digital Strategy is important

Why digital strategy is important for your business In the current marketplace, a business without a digital strategy is like a ship without a rudder. As the way in which companies reach their target market evolves, it really is time to ride the...

by Super Admin - 6 months ago

Website launch checklist

10 essentials for your website launch checklist A website launch can be very exciting, but it can be nerve-wracking as well. You want to make sure that your launch goes off without a hitch, and that it is well received. Here are ten essentials you a...

by Super Admin - 7 months ago

Top 10 WordPress plugins 2016

Best Top 10 WordPress plugins in 2016 WordPress is an easy way to launch a website for those who are just starting out, and they offer a ton of great plugins that can really make running a website easier. Here are the top ten WordPress plugins in 20...

by Super Admin - 7 months ago

We've only gone and grown by 50%

Rising Scottish digital marketing agency Boyd Digital have increased their staff by 50% throughout 2016.  The Glasgow agency specialising in KPI driven Search Engine Optimisation, based on Bath Street have taken on four full time graduates, and two p...

by Super Admin - 7 months ago

10 reasons to have Google My Business

December 15, 2016 11:07 am Published by Niamh Boyle Small businesses are no strangers to social media. In many cases, small business owners will start out with a Facebook page before moving on to a website, but a lot of businesses are ignoring...

by Super Admin - 7 months ago

Copy vs Content

December 12, 2016 10:40 am Published by Niamh Boyle There’s a lot of terms thrown about in today’s digital marketing landscape, and two that I hear a lot interchangeably are ‘content manager’ and ‘copywriter’. While both are undoubtedly importa...

by Super Admin - 7 months ago

How important are customer reviews for online marketing?

December 4, 2016 3:34 pm Published by Niamh Boyle How important are customer reviews for online marketing? When you’re researching a potential new purchase, chances are the first pieces of information you’ll look for are genuine user reviews, w...