Category : Digital Marketing

by Super Admin - 11 months ago

Creating a market research brief

The briefing document is perhaps the most important stage of the research process. As the old aphorism states ‘be careful what you ask for, you may get it’. A tight brief is vital to the management of the marketing research process. It provides a fo...

by Super Admin - 11 months ago

Do’s and don’ts of email marketing

July 22, 2016 12:29 pm Published by Niamh Boyle Writing about email marketing certainly isn’t a novel idea – after all, Hotmail launched 20 years ago (yes, really – 20.) So what’s left to say about this channel? Despite its proven track record...

by Super Admin - 1 year ago

How to Increase your E-Commerce Repurchasing Rate

Acquiring a new customer costs five times as much as reselling to an existing or previous one. This reason alone should be enough to convince any business owner to start paying closer attention to their retention rates. According to a recent study c...

by Super Admin - 1 year ago

5 Tips to Increase Brand Awareness Online

With so much competition between businesses and more companies than ever competing for the limelight, brand awareness becomes less of a buzzword and more of a tangible metric that many businesses aim to improve. Many brands believe that the most im...

by Super Admin - 1 year ago

10 Commandments of Promotional Product Marketing

Hundreds of thousands of different promotional products are available to lure the market. They have tempting offers for every niche, demographic, brand and budget. However, when it comes to maximizing the effect of these freebies, a few things shou...

by Super Admin - 1 year ago

6 SEO Violations to AVOID

There are some SEO violations that are best avoided if you want to evade Google’s harsh penalties. These desecrations are quite difficult to perform without prior intention, so don’t panic if you feel that you may have stepped on a few toes! In fact...

by Super Admin - 1 year ago

Content Marketing Tools to Make Your Job Easier

May 19, 2016 7:21 pm Published by Niamh Boyle Welcome to the world of content marketing! Now, where do you start? You need a blog post, some images, maybe an infographic – and that’s just for starters. If you’re feeling slightly overwhelmed by...

by Super Admin - 1 year ago

Belfast Business Startup Case Study

Follow @exodusanalytics My eyes were red and sore. That day, I was on my 14th hour of straight research. I had spent weeks in front of the my screens. Every forum and comment I read shouted “they’re not dependable”, “they rip you off”, “they’re ne...

by Super Admin - 1 year ago

6 Tips for Managing PPC Yourself

May 7, 2016 8:08 pm Published by Niamh Boyle Before you get started on Pay-Per-Click (PPC) you need to sign up to Google adwords. Doing this is free and easy and can be completed on the Google Adwords sign up page. Google will then take up thro...

by Super Admin - 1 year ago

The hardest but best year of my life.

May 5, 2016 4:44 pm Published by Niamh Boyle What could possibly happen in a year? Lost A year ago I left a job I enjoyed but I was miserable. I didn’t feel like I was accomplishing anything – it was certainly a “Jesus take the wheel” moment. I...