By Super Admin

by Super Admin - 11 months ago

Creating a market research brief

The briefing document is perhaps the most important stage of the research process. As the old aphorism states ‘be careful what you ask for, you may get it’. A tight brief is vital to the management of the marketing research process. It provides a focus for discussion and a guiding hand through the...

by Super Admin - 11 months ago

Do’s and don’ts of email marketing

July 22, 2016 12:29 pm Published by Niamh Boyle Writing about email marketing certainly isn’t a novel idea – after all, Hotmail launched 20 years ago (yes, really – 20.) So what’s left to say about this channel? Despite its proven track record of nurturing leads and converting them into sales,...

by Super Admin - 1 year ago

How to Increase your E-Commerce Repurchasing Rate

Acquiring a new customer costs five times as much as reselling to an existing or previous one. This reason alone should be enough to convince any business owner to start paying closer attention to their retention rates. According to a recent study carried out by one of the world’s leading marketing...

by Super Admin - 1 year ago

5 Tips to Increase Brand Awareness Online

With so much competition between businesses and more companies than ever competing for the limelight, brand awareness becomes less of a buzzword and more of a tangible metric that many businesses aim to improve. Many brands believe that the most important technique of increasing brand awareness is...

by Super Admin - 1 year ago

The 5 Keys to Success in Raising Finance for Startup Business

Raising capital is one of the toughest challenges startup founders have to overcome. Here are 5 tips to success in raising finance for your startup business: 1 – Think Through Your Decision’s Well: There are many decisions startup founders need to think through such as: How much capital they need...

by Super Admin - 1 year ago

10 Commandments of Promotional Product Marketing

Hundreds of thousands of different promotional products are available to lure the market. They have tempting offers for every niche, demographic, brand and budget. However, when it comes to maximizing the effect of these freebies, a few things should be remembered: 1. Don’t Go Overboard with Produ...

by Super Admin - 1 year ago

How Email Marketing Can Be Effective for Your SEO Campaign

If you’re trying to grow your business, you’ve probably tried every business marketing trick in the book to build your client base and boost your sales. You’re ticking all the marketing boxes: you’re on social media, your website in on point and you sent out regular email newsletters. You’ll also...

by Super Admin - 1 year ago

6 SEO Violations to AVOID

There are some SEO violations that are best avoided if you want to evade Google’s harsh penalties. These desecrations are quite difficult to perform without prior intention, so don’t panic if you feel that you may have stepped on a few toes! In fact, a search engine will consider a number of signal...

by Super Admin - 1 year ago

Content Marketing Tools to Make Your Job Easier

May 19, 2016 7:21 pm Published by Niamh Boyle Welcome to the world of content marketing! Now, where do you start? You need a blog post, some images, maybe an infographic – and that’s just for starters. If you’re feeling slightly overwhelmed by the plethora of content marketing tools available,...

by Super Admin - 1 year ago

Belfast Business Startup Case Study

Follow @exodusanalytics My eyes were red and sore. That day, I was on my 14th hour of straight research. I had spent weeks in front of the my screens. Every forum and comment I read shouted “they’re not dependable”, “they rip you off”, “they’re never on time”, and every time I read these comments...

by Super Admin - 1 year ago

The importance of video in your content marketing strategy

May 10, 2016 3:47 pm Published by Niamh Boyle Do you realise just how important video is to your content marketing strategy? If you’re still not using this medium to tell effective and engaging stories you’re at serious risk of leaving your brand behind. Find out more about the importance of v...

by Super Admin - 1 year ago

6 Tips for Managing PPC Yourself

May 7, 2016 8:08 pm Published by Niamh Boyle Before you get started on Pay-Per-Click (PPC) you need to sign up to Google adwords. Doing this is free and easy and can be completed on the Google Adwords sign up page. Google will then take up through the process step-by-step to help you get start...

by Super Admin - 1 year ago

The hardest but best year of my life.

May 5, 2016 4:44 pm Published by Niamh Boyle What could possibly happen in a year? Lost A year ago I left a job I enjoyed but I was miserable. I didn’t feel like I was accomplishing anything – it was certainly a “Jesus take the wheel” moment. I was lost in my own world and not really giving a...

by Super Admin - 1 year ago

Developing A Creative Marketing Communication Message & Strategy

Follow @exodusanalytics Last week we gave you an overview of the skills you will learn. With this, we introduced you to what a competitor analyses is, so that you can develop a clear marketing message by mapping out your competitors ‘on-page’ keywords for YOUR search engine optimization. This wee...