By Super Admin

by Super Admin - 5 months ago

Can SEO benefit local businesses?

Considering the international nature of the Internet, local business owners might well question the benefits of SEO for local enterprises. It is ineffective to focus on global outreach when the majority of your potential clients live in your town, city or locality. Steering resources towards wider...

by Super Admin - 5 months ago

Making your site search engine algorithm change friendly

Making your site Search Engine algorithm change friendly Whilst web developers have no control over algorithm changes or updates, they can however make site amendments to offset any possible damaging effects and safeguard it against possible penalties and the ensuing  drop in the rankings. As an et...

by Super Admin - 5 months ago

How to run an effective Facebook campaign

Rules to an effective Facebook campaign Most successful advertising these days is undertaken online. Whether you choose Twitter, Facebook or some other social media site, it’s a good idea to have a plan in place before you start. Think seriously about what you are trying to do, who your target audi...

by Super Admin - 5 months ago

37 Lessons from a Career in Marketing

This week I celebrated my 37th birthday. I know, I know, I don’t look that old, thank you. But I am. My back and knees know it. Anyway, birthdays are a time for celebration and also reflection. With my name flashing in lights on the blog calendar, I thought it would be a good time to put a list tog...

by Super Admin - 5 months ago

Can you prep for Google’s upcoming Mobile-first Index algorithm?

What started with a Google announcement of a possible algorithmic update on mobile-first indexing in 2016 has developed into a roll-out of the experiment in 2017. They claim that to begin with, the effects of gradual roll-out on a small number of users will be almost negligible. Google promise to o...

by Super Admin - 6 months ago

Web Design Photography

Web Design Photography – Why good photography is vital for a new website Making a good first impression is perhaps the major challenge in any web design project. Get the homepage wrong and a potential customer will move on in the click of a mouse, but get it right and you have their attention, pote...

by Super Admin - 6 months ago

Why Digital Strategy is important

Why digital strategy is important for your business In the current marketplace, a business without a digital strategy is like a ship without a rudder. As the way in which companies reach their target market evolves, it really is time to ride the digital wave. If you want your business to grow, s...

by Super Admin - 6 months ago

Website launch checklist

10 essentials for your website launch checklist A website launch can be very exciting, but it can be nerve-wracking as well. You want to make sure that your launch goes off without a hitch, and that it is well received. Here are ten essentials you are going to want to put on your website launch che...

by Super Admin - 7 months ago

Top 10 WordPress plugins 2016

Best Top 10 WordPress plugins in 2016 WordPress is an easy way to launch a website for those who are just starting out, and they offer a ton of great plugins that can really make running a website easier. Here are the top ten WordPress plugins in 2016 that you need to look into – they might just ch...

by Super Admin - 7 months ago

We've only gone and grown by 50%

Rising Scottish digital marketing agency Boyd Digital have increased their staff by 50% throughout 2016.  The Glasgow agency specialising in KPI driven Search Engine Optimisation, based on Bath Street have taken on four full time graduates, and two part time members of staff ahead of 2017. The compa...

by Super Admin - 7 months ago

10 reasons to have Google My Business

December 15, 2016 11:07 am Published by Niamh Boyle Small businesses are no strangers to social media. In many cases, small business owners will start out with a Facebook page before moving on to a website, but a lot of businesses are ignoring a key social media channel, and that’s Google My B...

by Super Admin - 7 months ago

Copy vs Content

December 12, 2016 10:40 am Published by Niamh Boyle There’s a lot of terms thrown about in today’s digital marketing landscape, and two that I hear a lot interchangeably are ‘content manager’ and ‘copywriter’. While both are undoubtedly important, why are there even two terms for something tha...

by Super Admin - 7 months ago

How important are customer reviews for online marketing?

December 4, 2016 3:34 pm Published by Niamh Boyle How important are customer reviews for online marketing? When you’re researching a potential new purchase, chances are the first pieces of information you’ll look for are genuine user reviews, whether that’s on third party review sites like Tru...

by Super Admin - 8 months ago

Calling all content masters! We have a position for you

Do you get things done? Do you have initiative and passion? Do you understand the value of hard work?  Boyd Digital are looking for hard working and ambition content writers to work in our vibrant digital marketing business. Successful candidates will get the chance to learn about all aspects of dig...